Celebrity Cruises shares a unique relationship with Apple, being the first Authorized Apple Specialist at sea. Our Celebrity iLounges—available on all ships except the Celebrity Century—offer a number of how-to tutorials, from organizing audio and digital books, to creating a website. The on-hand product specialists can advise on all Apple products, from iPods to MacBooks, and pretty soon, the Apple Watch, if Tuesday’s much anticipated Keynote by CEO Tim Cook in Cupertino, California is anything to go by. Here, our summary of what you have to look forward to… Coming to a Celebrity iLounge soon.
THE ONE WE WERE ALL WAITING FOR
What: iPhone 6
Confirmed: As expected—or hoped—Apple will soon be releasing the iPhone 6. Actually, to be more specific, the iPhone 6 ($199 on a 2-year contract for 16GB model) and the iPhone 6 Plus ($299 on a 2-year contract for 16GB model).
He said: “They are, without a doubt, the best iPhones we have ever done.”
What you need to know: The new iPhone 6, which will come in a choice of silver, gold or “space grey,” will be thinner and feature a bigger screen plus an operating system that is 50 times faster than the original iPhone. Other new features include: rounder edges, power button on side, new sensor, barometer, improved 8 mega-pixel camera, mobile calls over WiFi, iOS8, NFC for Apple Pay (see below).
When can you get your hands on it? Available for pre-order on September 12. Shipment starts September 19.
What: Apple Pay
He said: “Wallet: Your days are numbered.”
What you need to know: This one was a surprise. ApplePay, the company’s new payments system, integrates with the iPhone 6 and Apple Watch to allow users to pay with a single touch, thanks to a technology called near-field communication. Apple said it had already signed deals with American Express, MasterCard and Visa—which along with banks represent 83% of all credit card payments volume—and the new payment system will be accepted at over 220,000 locations, including McDonalds, Whole Foods, Disney, Target, and Apple stores (of course). Uber and OpenTable have also put themselves up to be the proverbial ApplePay guinea pigs.
When? October. But only in the US, much to the chagrin of Asian and European consumers.
DO BELIEVE THE HYPE
What: Apple Watch
What he said: “We have one. More. Thing.” [Cue wild applause.]
What you need to know: This is the company’s first wearable device. The much speculated Apple watch features a flexible Retina display, a built-in heart monitor, wireless charging and select built in apps. What’s more, it can sense force as well as touch. Apple has designed a range of digital watch faces that can be combined with a choice of six different straps, including a sports band, which is both sweat and chemical resistant, a “leather classic buckle” designed to look like a traditional watch strap, and a stainless steel bracelet-style brand. The Apple Watch will launch with three collections, each of which comes in two sizes—the basic Apple Watch collection and the Sport collection, with a stronger case. For the ultimate Apple aficionado, there will also be the Apple Watch Edition: “Made from an 18-carat gold” that’s been developed to be up to twice as hard as standard gold.
When can you get your hands on one? We have been promised an early 2015 release date.
How much? Starting from “just” $349, said Cook.
With so many new Apple devices hitting stores in the next few months, we’re certain our Celebrity iLounges will be filled with passengers looking for tutorials and advice come this fall—and we will be on hand to welcome you in with open arms.