It’s been a big year for Lego.
An animated feature film starring the brick-shaped toys cleaned up at the box office this past February, and another film, revolving around the character Lego Batman, is due in 2017. The Danish company also released new sets related to Disney Princesses, The Big Bang Theory, and many many more. Most importantly, Lego surpassed Mattel, the toy company behind Barbie dolls, in revenue, making it the biggest toy company in the world by revenue and profit. Not bad for toy that’s over 50 years old.
What better way to celebrate one of Toy-dom’s most enduring companies than byplanning a trip to the original Legoland in Billund, Denmark. Located a three-hour drive from Copenhagen, Legoland Billund is one of six Legoland parks in the world (the others are in California, Florida, Germany, Malaysia and England, with a new Abu Dhabi park scheduled to open in 2016). It’s also Denmark’s most popular tourist attraction outside of the capital city.
While all the parks have Lego-built replicas of the world’s most famous landmarks, the original park—which opened in 1968—trumps its followers because it is located next to the original Lego park. This means that guest can take inside tours inside Lego founder Ole Kirk Christiansen’s original house—and view Lego sets and models dating back to 1934—and meet with LEGO designers. The park has also used over 60 million Lego bricks to create themed “lands” involving pirates, cowboys, knights, and other popular lines.
2015 will be a particularly exciting time to visit. The park has already announced it will host the world’s largest Lego model, a 20-ton heavy Star Wars X-Wing Starfighter that was built from 5.3 million (!) Lego bricks. The model will be “animated” and give guests the feeling of being in an intergalactic starship though strategically placed light effects and dramatic sound effects. Doors to Legoland Billund open Saturday, March 28, 2015 (and close Sunday, November 1, 2015), so interested Copenhagen-bound Celebrity guests should start planning their visits now.
For more on things to do in Copenhagen, check out what our Celebrity Global Insiders have to say.