Since 1985, October has been internationally known as Breast Cancer Awareness Month. During October, organizations focused on the disease rally supporters to increase awareness and raise funds for research, treatment, and care. In 1991, the Susan G. Komen Foundation handed out pink ribbons to its participants in its New York City race for breast cancer survivors, and in 1993, Evelyn Lauder founded The Breast Cancer Research Foundation® (BCRF) which established the pink ribbon as its symbol. Today, the color pink has become synonymous with breast cancer awareness—particularly during October.
According to BCRF, over 220,000 women in the United States will be diagnosed with breast cancer this year and more than 40,000 will die. Breast cancer is the most commonly diagnosed cancer in women and the second leading cause of death among women.
- This year, Celebrity Cruises is proud to honor Breast Cancer Awareness Month and our partnership with BCRF® on board our ships, in a variety of ways: Pink-themed parties with pink food (of course!) and refreshing pink specialty sparkling cranberry rose non-alcoholic cocktail for sale, with $3 of the price benefiting BCRF.
- Live auctions of activities like dinner with the Captain and shore excursions, with 100% of the proceeds benefiting BCRF
- Pink ribbons on our crew members’ uniforms
- Turning all deck lights pink at night to create a “rosy glow”
- Displaying pink flower bouquets throughout our ships
- Selling breast cancer awareness bracelets and tshirts with a portion of the profits going to BCRF.
For guests who want to make their support clearly visible, why not bring your favorite pink accessory or item of clothing. Check your copy of Celebrity Today for specific details about what is available on your individual cruise, and be sure to tag all your social media posts with the hashtag: #PinkforBCRF