If you plan to visit the London Design Festival—which began this past Saturday and runs through Sunday, Sept. 21—this year, be sure to give yourself plenty of time. The 2014 edition of the event, which celebrates the best in British design, boasts of 300 events with 250 partners ranging from retailers to educators, to businesses young and old. Early highlights include “Double Space for BMW,” a kinetic sculpture by2012 London Olympic torch designers Edward Barber and Jay Osgerby and architect Zaha Hadid‘s “Crest” demountable sculpture over the pool in the center of the V&A’s John Madejski Garden.
Conceived by Sir John Sorrell and Ben Evans and first staged in 2003, the London Design Festival is meant to “promote the city’s creativity, drawing in the country’s greatest thinkers, practitioners, retailers and educators to a deliver an unmissable celebration of design.” Now, thanks to social media, the fest is also inspiring anyone with a smartphone camera. Below are some of our favorite shots from Instagram so far:
If you want to expand your art interest onboard, you are welcome to partake in a self-guided iPad® art tour around our ships, which house one of the world’s largest permanent collections of contemporary art.