Janelle Monae, Robyn, Röyksopp, The National, OutKast and Icona Pop are just some of the big names performing at this year’s Way Out West Festival in Gotheneberg, Sweden. Meanwhile, the festival itself will be buoyed by Stay Out West, which sees after-hour gigs popping up at clubs around the city throughout the fest’s duration, between August 7-9. As such, the eighth WOWFest promises to expand on both the musical firepower and sustainable settings seen in previous years. After all, this is a music festival that is now known as much for its line-ups as it is for its environmentally friendly mission.
First launched in 2007, the Way Out West Festival, or WOW Fest, is a perfect retreat for international fans looking for good music in an eco-friendly setting. Indeed, WOW’s central mission—all parties working in concert to preserve the environment—is the festival’s driving force and is why all vendors are required to work with an eco-friendly approach, and use only organic products that are both fairly produced and transparently labeled. In addition, all seasonally appropriate food must be locally produced without chemical additives.
WOW’s sustainability statement notes that they care “because it is important and because it feels good” and in the end, their efforts are simply about “everyday humanism, caring for our earth, the animals and our fellow humans and treating them with respect. It is just common sense.”
WOW takes active steps to ensure it is faithful to its mission. The organization became KRAV-certified in 2010, and—in order to reduce the fest’s carbon footprint—made the festival completely vegetarian in 2012 when organizers determined that the event’s biggest “environmental thief” was meat. But don’t let that deter you, foodies because all dishes served at Way Out West—for staff, audience and artists alike—are crafted by two of Sweden’s most celebrated, award-winning chefs, Wasa Allé and Mats Nordström.
Celebrity guests passing through Sweden as part of a Scandinavia and Russia cruise this month (or next year) should consider factoring in some time to enjoy the sounds at undoubtedly one of our planet’s greenest concerts.
To get a sampling of the artists playing Way Out West Festival 2014, here are some of our favorite songs from musicians on the lineup:
Janelle Monae – Electric Lady
Robyn – Dancing on My Own,
Röyksopp – Eple
The National – Sea of Love
OutKast – Hey Ya!
Icona Pop – I Love It (feat. Charli XCX)
Let us know what you think in the comments!